Marketing & Sales Insights

Interview

Driving growth is a relentless daily pursuit

– In this interview, Zocdoc President of Health Systems Kevin Kumler shows what it means to embed growth into the business.

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Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

MORE INSIGHTS

Article - lapetitemort.info Quarterly

Unleashing the power of small, independent teams

– Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing... red tape, and helping managers adjust to the new norms.
Article - Sloan Management Review

Why customer experience is key for loyalty programs

– Research shows that monetary rewards are not the only drivers of customer-loyalty programs. Experiential rewards provide greater... long-term benefits.
Article

Advanced analytics in software pricing: Enabling sales to price with confidence

– Building advanced analytics such as dynamic deal scoring into the core commercial process helps software sales organizations price... smarter, streamline the approval process, and win more deals.
Article

The revival of customer loyalty: How regulated utilities can reshape customer engagement

– With customer expectations rising and new technologies emerging, constant renewal of customer transformations can never be over.
Interview

A proven recipe for organic growth: Deliberate focus on a diversified approach

– An overview of today’s growth ‘ingredients’: Invest, Create, Perform
Article

Building an engine for growth that funds itself

– You don’t have to look far to finance your growth ambitions.
Article

Solving the customer-experience puzzle: A guidebook for government leaders

– It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference—based on... lessons from government leaders—can help.
Article

Truth in advertising: Achieving transparency with media rebates to fuel growth

– Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps.
Article

Understanding the customer experience with government

– Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that... don’t. Finding out is the first step.
Article

Starting the analytics journey: Where you can find sales growth right now

– By getting five basic elements right, sales teams can drive new revenue while building analytics muscles for the future.
Article

What beauty players can teach the consumer sector about digital disruption

– As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way.
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