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Marketing & Sales Insights

Article

Marketing’s moment is now: The C-suite partnership to deliver on growth

– Is your marketing executive a Unifier, Loner, or Friend? The CMO’s rapport with the C-suite is crucial in establishing marketing’s role as a growth driver.
Article

Views from the top: What CEOs and other execs really think of marketing

– Marketing is getting new respect from the C-suite as a driver of growth.
Podcast

Discussions in digital: Making machine-driven marketing work

– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus... on creativity and personalization.
Article

The commercial response to cost volatility: How to protect margins against inflation and tariffs

– For companies that respond strategically, input-cost increases can be an opportunity to restructure pricing, upgrade sales skills,... and improve account management.
Article

The future of personalization—and how to get ready for it

– Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop... to stay ahead of the curve.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

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Special collection

Digital Sales & Analytics: Driving above-market growth in B2B

– A curated selection of articles to serve as a guide for navigating the changing sales world.

MORE INSIGHTS

Article

What matters in customer-experience transformations

– lapetitemort.info leaders provide an overview of the A, B, Cs of pulling together the building blocks of a customer-experience transformation.
Interview

Piloting a biotech leader to greater growth

– Growth in a dynamic biotechnology industry requires empowering teams, making real-time adjustments, and shifting the mind-set... to accelerate toward the end goal.
Interview

Driving toward growth: Making difficult decisions and placing the customer first

– The key to above-market growth at Aliaxis is a mind-set that keeps the customer first.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Interview

The importance of a growth-leadership mind-set in capturing growth

– Business leaders need three capabilities to drive growth: mind-set, curiosity, and a willingness to adapt to the client and the... market.
Article

Meet the missing ingredient in successful sales transformations: Science

– Data and analytics, combined with a personalized approach to performance management, are helping sales execs inculcate best practices... and significantly improve growth.
Podcast

How to unlock marketing-led growth: Data, creativity, and credibility

– Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring... a focus on growth, data, and new modes of creativity.
Article - Sloan Management Review

Why personalization matters for consumer privacy

– A recent survey shows that personalized benefits can help address consumer data-privacy concerns.
Interview

The importance of innovation and purpose in capturing growth

– At British telco giffgaff, growth comes from a formula for making the best decisions.
Survey

Debunking four myths of organic growth

– New analysis reveals corporate blind spots when it comes to driving growth.
Article

Dynamic pricing: Using digital and analytics to take value pricing in the chemical industry to the next level

– Rapid, customer-tailored pricing adjustments being made possible by new digital and advanced-analytics capabilities can generate... substantial revenue improvement for chemical companies.
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