Marketing & Sales Insights

Article

Megadeals: How data and analytics can dramatically boost success

– Megadeals are tricky and so rare that companies think there’s not enough data to be useful. But the data isn’t as scarce as they think.
Article

Commercial excellence: Your path to growth

– The journey to outperforming your peers begins with a clear-eyed view of what matters most.
Article

The next horizon for industrial manufacturing: Adopting disruptive digital technologies in making and delivering

– The key to continued performance and productivity improvement for advanced industrial companies is the use of disruptive technology... in the manufacturing value chain.
Article

Black Friday 2018: Consumers are eager, more digital, and willing to spend

– This annual survey helps companies better understand changing consumer attitudes about Black Friday retail and how shoppers are... planning for the 2018 holiday season.
Article

What really matters in B2B dynamic pricing

– Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it... from the start.

Featured publication

Issue

Tech-enabled transformation: The trillion-dollar opportunity for industrials

– Applying digital, analytics, and IoT technologies is worth over a trillion dollars of value for industrial companies. To capture that value, however, industrial companies need to approach their transformations holistically, not in the piecemeal manner that we often see.

What we’re reading

Harvard Business Review

5 Mistakes Companies Make About Growth Mindsets

The Atlantic

Why Paying for Stuff is so Complicated Now

The Conversation

A new study should be the final nail for open-plan offices

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Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

MORE INSIGHTS

Article

Powerful pricing: The next frontier in apparel and fashion advanced analytics

– Leading apparel retailers are embracing advanced analytics and blending intuition with science to price smarter.
Article

Commercial excellence in China: Lessons from the top CPG companies

– What does it take for consumer-goods manufacturers to succeed in the fast-growing—and increasingly competitive—Chinese... market? Our latest survey yields some answers.
Article - lapetitemort.info Quarterly

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Report

Measuring the fashion world

– A new survey takes stock of apparel companies’ go-to-market processes. The findings have implications for product design,... development, and delivery.
Article

Sales incentives that boost growth

– Not all sales compensation is the same. Structuring incentives using these four building blocks, can improve the bottom line.
Article

Advanced analytics can drive the next wave of growth for transportation and logistics companies

– Even without perfect data, T&L companies can generate sales growth through analytics-based insights. Here’s how it’s... done.
Article

Seven rules to crack the code on revenue synergies in M&A

– Companies pursuing revenue synergies can’t take them for granted. Leaders need a clear grasp of where those synergies lie—and... the persistence to capture them.
Article

Miles ahead: How to improve airline customer-loyalty programs

– Without a new approach, airline loyalty programs risk alienating many customers.
Article

The five things sales-growth winners do to invest in their people

– Highly tailored training and measuring its success feature prominently among the methods top performers use.
Article

Unlocking Sri Lanka’s digital opportunity

– There are enormous growth opportunities in Sri Lanka for companies that boost their Digital Quotient in four critical dimensions.
Article

Amazon Prime Day: What the real lessons are

– Prime Day has emerged as a mammoth shopping event. But surprising insights are reshaping the retail sector.
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