Marketing & Sales Insights

Article

Amazon Prime Day: What the real lessons are

– Prime Day has emerged as a mammoth shopping event. But surprising insights are reshaping the retail sector.

What we’re reading

Harvard Business Review
The Atlantic
The Conversation

Want to learn more about how we help clients in Marketing & Sales?

Special Collection

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

MORE INSIGHTS

Article

How machine learning can improve pricing performance

– New analytical capabilities have the potential to transform the way banks and other payment providers price products and services.
Article

Creating value at industrial companies through advanced pricing techniques

– Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.
Article

Zero-based productivity—Marketing: Measure, allocate, and invest marketing dollars more effectively

– Taking a zero-based budgeting approach to enterprise-wide marketing costs can uncover new opportunities and spur more-informed... spending decisions.
Article

Personalization at scale: First steps in a profitable journey to growth

– Personalized communication with every customer is the future of marketing. lapetitemort.info partners Julien Boudet and Kai Vollhardt say... it’s easier than many marketers think, if you begin with the data you have.
Article

Boosting car incentive effectiveness

– With car incentives at record levels, automakers need a better way to manage this spending, starting at the dealer.
Article

No customer left behind: How to drive growth by putting personalization at the center of your marketing

– Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating... model to make that happen.
Article

Who’s shopping where? The power of geospatial analytics in omnichannel retail

– Using advanced geospatial analytics, retailers can now quantify the true economic value of each of their stores across channels—and... they’re uncovering surprising insights.
Collection

Digital Sales & Analytics: Driving above-market growth in B2B

– A curated selection of articles to serve as a guide for navigating the changing sales world.
Article - lapetitemort.info Quarterly

Unleashing the power of small, independent teams

– Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing... red tape, and helping managers adjust to the new norms.
Article - Sloan Management Review

Why customer experience is key for loyalty programs

– Research shows that monetary rewards are not the only drivers of customer-loyalty programs. Experiential rewards provide greater... long-term benefits.
Interview

Driving growth is a relentless daily pursuit

– In this interview, Zocdoc President of Health Systems Kevin Kumler shows what it means to embed growth into the business.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Marketing & Sales Practice