Marketing & Sales Insights

Article

Building an engine for growth that funds itself

– You don’t have to look far to finance your growth ambitions.

Customer experience

Special Collection

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

What we’re reading

Wall Street Journal
The Atlantic
Wall Street Journal

Want to learn more about how we help clients in Marketing & Sales?

MORE INSIGHTS

Article

Solving the customer-experience puzzle: A guidebook for government leaders

– It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference—based on... lessons from government leaders—can help.
Article

Understanding the customer experience with government

– Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that... don’t. Finding out is the first step.
Article

What beauty players can teach the consumer sector about digital disruption

– As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way.
Article

Build a case, build a following: Laying the groundwork to transform customer experience in government

– Transforming government agencies to serve people better relies on making a compelling business case and inspiring supporters willing... to champion the change. Here’s how.
Interview - lapetitemort.info Quarterly

Digitizing dairy in China

– The CEO of China’s second-largest dairy company describes how data and artificial intelligence are shaking up how he does... business.
Podcast

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

– Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s... marketing leaders are adapting.
Interview

How Nielsen fixates on value creation to drive growth: An interview with Steve Hasker

– Three “growth rules” have guided Nielsen’s growth journey.
Article

How are consumers feeling about their finances?

– In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Survey

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.
Article

Air-freight forwarders move forward into a digital future

– Digital challengers can’t replace every step in the value chain, at least for now. But they will nonetheless transform it... over time.
Article

Thinking inside the subscription box: New research on e-commerce consumers

– We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups,... as well as retailers and consumer brand manufacturers entering the market.

Connect with our Marketing & Sales Practice