Skip to main content
Back to

Eric Hazan

Senior Partner, Paris
Coleads the Marketing & Sales Practice in Western Europe and brings extensive knowledge of strategic marketing, as well as digital transformations and their impact on organizations

About Eric

Eric is a managing partner and coleads our Marketing & Sales Practice in Western Europe. He also works within the High Tech, Media & Entertainment, and Telecommunications Practices, as well as in the Retail Practice with a focus on marketing and strategy. Eric is a member of the Global Institute Council, which advises on MGI’s business, economic, and technology research.

Focusing on strategic and operational issues, with specific expertise in digital transformation, Eric counsels top management across several European countries. He also dedicates a significant amount of time to capital and investment funds and to governments on digital issues.

Eric has contributed to numerous research programs, including a recent study led by’s French office regarding the digital transformation of French companies. He coauthored another report about the impact of the Internet on economies, which led to the publication of the Internet Matters report for the eG8 global summit of 2011 and the Innovation Matters report for the G8 Innovation Conference in London in 2013. He co-leads major research initiatives on digital media and consumer trends worldwide. Over the past ten years, Eric has also advised several governments and public leaders on topics related to digital, innovation, and industry policies.

Prior to joining, Eric was a senior partner at Arthur D. Little, where he led the global TIME (telecoms, Internet, media, and entertainment) practice and the consumer practice. He started his career in marketing and sales in consumer goods at Kraft Jacobs Suchard and at Danone.

Eric holds a master of science degree in management from HEC Paris, where he is a professor of business strategy.

Published work

‘Tech for Good’: Using technology to smooth disruption and improve well-being,” Global Institute, May 2019

Tackling Europe’s gap in digital and AI,” Global Institute, February 2019

Testing the resilience of Europe’s inclusive growth model,” Global Institute, December 2018

“Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018

Skill shift: Automation and the future of the workforce,” Global Institute, May 2018

“Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017

How artificial intelligence can deliver real value to companies,” Global Institute, June 2017

“How some companies are using mobile to power growth,” on Marketing & Sales, December 2015

Closing France’s €100 billion digital gap,” & Company, May 2015

Accélérer la mutation numérique des entreprises en France,” France, September 2014

PayPal’s vision for a global marketplace,” & Company, August 2014

“Average lie: Using smart segmentation to find growth,” on Marketing & Sales, April 2014

“Digital distribution: Six consumer trends and what businesses need to do now,” on Marketing & Sales, March 2014

“Mobile must migrate: Digital as an imperative, not an option,” on Marketing & Sales, March 2014

“The multichannel journey: Profitably shaping the path to purchase,” on Marketing & Sales, March 2014

“Leveraging Big Data to optimize digital marketing,” on Marketing & Sales, August 2013

Developing a fine-grained look at how digital consumers behave,” & Company, July 2013

“Digital intelligence: Profiles to profits in a new consumer landscape,” on Marketing & Sales, July 2013

“Innovation matters: Reviving the growth engine,” & Company, June 2013

“Using ‘Big Data’ to optimize digital marketing,” on Marketing & Sales, April 2013

“Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013

“New news: Content providers and mobile media consumption,” on Marketing & Sales, February 2013

“Profit paradox: Growing value and shrinking margins for mobile,” on Marketing & Sales, February 2013

“Purchase portal: The Internet as the shopper's tool,” on Marketing & Sales, February 2013

“Online vs. offline shopping boundaries disappear for the consumer,” on Marketing & Sales, January 2013

“Mobile in Europe is growing: Are you ready?” on Marketing & Sales, September 2012

“Get in touch with customer touch points,” on Marketing & Sales, September 2012


“Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013

Past experience

Arthur D. Little

Kraft Jacobs Suchard
Sales and marketing

Senior product manager


HEC Paris
MBA, marketing, strategic policy