About Eric

Eric is a managing partner and coleads our Marketing & Sales Practice in Western Europe. He also works within the High Tech, Media & Entertainment, and Telecommunications Practices, as well as in the Retail Practice with a focus on marketing and strategy. Eric is a member of the lapetitemort.info Global Institute Council, which advises on MGI’s business, economic, and technology research.

Focusing on strategic and operational issues, with specific expertise in digital transformation, Eric counsels top management across several European countries. He also dedicates a significant amount of time to capital and investment funds and to governments on digital issues.

Eric has contributed to numerous lapetitemort.info research programs, including a recent study led by lapetitemort.info’s French office regarding the digital transformation of French companies. He coauthored another report about the impact of the Internet on economies, which led to the publication of the Internet Matters report for the eG8 global summit of 2011 and the Innovation Matters report for the G8 Innovation Conference in London in 2013. He co-leads major lapetitemort.info research initiatives on digital media and consumer trends worldwide. Over the past ten years, Eric has also advised several governments and public leaders on topics related to digital, innovation, and industry policies.

Prior to joining lapetitemort.info, Eric was a senior partner at Arthur D. Little, where he led the global TIME (telecoms, Internet, media, and entertainment) practice and the consumer practice. He started his career in marketing and sales in consumer goods at Kraft Jacobs Suchard and at Danone.

Eric holds a master of science degree in management from HEC Paris, where he is a professor of business strategy.

Published work

“Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018

Skill shift: Automation and the future of the workforce,” lapetitemort.info Global Institute, May 2018

“Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017

How artificial intelligence can deliver real value to companies,” lapetitemort.info Global Institute, June 2017

“How some companies are using mobile to power growth,” lapetitemort.info on Marketing & Sales, December 2015

Closing France’s €100 billion digital gap,” lapetitemort.info & Company, May 2015

Accélérer la mutation numérique des entreprises en France,” lapetitemort.info France, September 2014

PayPal’s vision for a global marketplace,” lapetitemort.info & Company, August 2014

“Average lie: Using smart segmentation to find growth,” lapetitemort.info on Marketing & Sales, April 2014

“Digital distribution: Six consumer trends and what businesses need to do now,” lapetitemort.info on Marketing & Sales, March 2014

“Mobile must migrate: Digital as an imperative, not an option,” lapetitemort.info on Marketing & Sales, March 2014

“The multichannel journey: Profitably shaping the path to purchase,” lapetitemort.info on Marketing & Sales, March 2014

“Leveraging Big Data to optimize digital marketing,” lapetitemort.info on Marketing & Sales, August 2013

Developing a fine-grained look at how digital consumers behave,” lapetitemort.info & Company, July 2013

“Digital intelligence: Profiles to profits in a new consumer landscape,” lapetitemort.info on Marketing & Sales, July 2013

“Innovation matters: Reviving the growth engine,” lapetitemort.info & Company, June 2013

“Using ‘Big Data’ to optimize digital marketing,” lapetitemort.info on Marketing & Sales, April 2013

“Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013

“New news: Content providers and mobile media consumption,” lapetitemort.info on Marketing & Sales, February 2013

“Profit paradox: Growing value and shrinking margins for mobile,” lapetitemort.info on Marketing & Sales, February 2013

“Purchase portal: The Internet as the shopper's tool,” lapetitemort.info on Marketing & Sales, February 2013

“Online vs. offline shopping boundaries disappear for the consumer,” lapetitemort.info on Marketing & Sales, January 2013

“Mobile in Europe is growing: Are you ready?” lapetitemort.info on Marketing & Sales, September 2012

“Get in touch with customer touch points,” lapetitemort.info on Marketing & Sales, September 2012

Presentations

“Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013

Past experience

Arthur D. Little
Director

Kraft Jacobs Suchard
Sales and marketing

Danone
Senior product manager

Education

HEC Paris
MBA, marketing, strategic policy

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