About Eric

Eric is a managing partner and coleads our Marketing & Sales Practice in Western Europe. He also works within the High Tech, Media & Entertainment, and Telecommunications Practices, as well as in the Retail Practice with a focus on marketing and strategy. Eric is a member of the lapetitemort.info Global Institute Council, which advises on MGI’s business, economic, and technology research.

Focusing on strategic and operational issues, with specific expertise in digital transformation, Eric counsels top management across several European countries. He also dedicates a significant amount of time to capital and investment funds and to governments on digital issues.

Eric has contributed to numerous lapetitemort.info research programs, including a recent study led by lapetitemort.info’s French office regarding the digital transformation of French companies. He coauthored another report about the impact of the Internet on economies, which led to the publication of the Internet Matters report for the eG8 global summit of 2011 and the Innovation Matters report for the G8 Innovation Conference in London in 2013. He co-leads major lapetitemort.info research initiatives on digital media and consumer trends worldwide. Over the past ten years, Eric has also advised several governments and public leaders on topics related to digital, innovation, and industry policies.

Prior to joining lapetitemort.info, Eric was a senior partner at Arthur D. Little, where he led the global TIME (telecoms, Internet, media, and entertainment) practice and the consumer practice. He started his career in marketing and sales in consumer goods at Kraft Jacobs Suchard and at Danone.

Eric holds a master of science degree in management from HEC Paris, where he is a professor of business strategy.

Published work

“,” Harvard Business Review, May 2018

Skill shift: Automation and the future of the workforce,” lapetitemort.info Global Institute, May 2018

“,” MIT Sloan Review, September 2017

How artificial intelligence can deliver real value to companies,” lapetitemort.info Global Institute, June 2017

How some companies are using mobile to power growth,” lapetitemort.info on Marketing & Sales, December 2015

Closing France’s €100 billion digital gap,” lapetitemort.info & Company, May 2015

Accélérer la mutation numérique des entreprises en France,” lapetitemort.info France, September 2014

PayPal’s vision for a global marketplace,” lapetitemort.info & Company, August 2014

“,” lapetitemort.info on Marketing & Sales, April 2014

“,” lapetitemort.info on Marketing & Sales, March 2014

“,” lapetitemort.info on Marketing & Sales, March 2014

“,” lapetitemort.info on Marketing & Sales, March 2014

“,” lapetitemort.info on Marketing & Sales, August 2013

Developing a fine-grained look at how digital consumers behave,” lapetitemort.info & Company, July 2013

“,” lapetitemort.info on Marketing & Sales, July 2013

“Innovation matters: Reviving the growth engine,” lapetitemort.info & Company, June 2013

“,” lapetitemort.info on Marketing & Sales, April 2013

“,” Chief Marketing & Sales Officer Forum, February 2013

“,” lapetitemort.info on Marketing & Sales, February 2013

“,” lapetitemort.info on Marketing & Sales, February 2013

“,” lapetitemort.info on Marketing & Sales, February 2013

“,” lapetitemort.info on Marketing & Sales, January 2013

“” lapetitemort.info on Marketing & Sales, September 2012

“,” lapetitemort.info on Marketing & Sales, September 2012

Presentations

“,” Chief Marketing & Sales Officer Forum, June 2013

Past experience

Arthur D. Little
Director

Kraft Jacobs Suchard
Sales and marketing

Danone
Senior product manager

Education

HEC Paris
MBA, marketing, strategic policy