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Hugo Sarrazin

Senior Partner, Silicon Valley
Pioneers innovative initiatives that help clients reinvent their businesses and is the cofounder and global leader of Digital Labs and Design

About Hugo

Hugo is the cofounder and global leader of Design and Digital Labs. He is passionate about technology and design, and works with technology providers, private-equity investors, and chief information officers and chief technology officers of established companies to design and deliver groundbreaking new products, businesses, and customer experiences. Design combines rigorous analytics, inspired creative teams, and deep functional and industry expertise to deliver rapid growth for clients and create value for their customers. As the global leader, Hugo oversees an international community of more than 350 designer-thinkers and innovators from LUNAR Design, Veryday, and’s homegrown Digital Labs.

As a founder and leader of Digital Labs, Hugo has created a cutting-edge capability with designers, full-stack developers, data engineers, architects—all agile practitioners—that help’s clients rapidly build digital prototypes, customer and employee experiences, digital products, and new digital businesses.


Good design is good business,” & Company, October 2015

“Hugo Sarrazin at Techonomy 2012: Social is an enterprise feature,” YouTube, November 2012

Published work

The business value of design,” Quarterly, October 2018

Building a design-driven culture,” & Company, September 2015

What every executive needs to know about design,” & Company, November 2014

Competing in a digital world: Four lessons from the software industry,” & Company, February 2013

The social economy: Unlocking value and productivity through social technologies,” Global Institute, February 2013

“How not to unwittingly reveal company secrets,” Harvard Business Review, December 2012

“How to find new competitive knowledge in social media,” Harvard Business Review, December 2012

“Social media’s productivity payoff,” Harvard Business Review blog, August 2012

Demystifying social media,” Quarterly, April 2012

Past Experience


Software engineer


Stanford University
PhD, MSc, smart product design

University of Ottawa
BS, mechanical engineering