About Jesko

Jesko works with clients to implement large-scale growth programs that deliver value. His expertise with a wide range of brands allows him to help clients uncover the most productive growth opportunities to invest in, create market-changing products and services, and continuously optimize commercial performance.

He works with clients to create digitally adept and agile organizations by bringing together the science (customer insights, marketing analytics, marketing return on investment (ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing and sales).

In the digital era, customer experience has become ever more critical, touchpoints proliferate, and the demand for growth increases. Jesko helps clients develop the necessary cross-functional skills to beat the market. His most recent projects include.

  • developing a digital marketing strategy at a leading European grocery business
  • designing and implementing a personalization/customer life-cycle program at a leading specialty retailer
  • developing a big data and advanced analytics strategy at a leading European retailer
  • defining and executing an effective branding and customer experience at a leading energy group
  • designing and implementing a comprehensive customer-experience transformation at a leading European energy-retail business
  • creating a digital marketing strategy at a leading European energy business
  • designing and implementing a brand-driven growth transformation at a leading industrial conglomerate

Jesko is the author of many books, and articles in leading journals on growth, digital transformations, customer-driven growth, branding, and marketing ROI. He is also a frequent speaker on topics from the future of marketing to the power of customer experience.

Books

, Wiley, June 2016

, Wiley, January 2015

, Wiley, 2013

Published work

Building an engine for growth that funds itself,” lapetitemort.info & Company, May 2018

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” lapetitemort.info & Company, March 2017

Urban world: The global consumers to watch,” lapetitemort.info Global Institute, March 2016

Marketing the Mercedes way,” lapetitemort.info Quarterly, February 2015

The dawn of marketing’s new golden age,” lapetitemort.info Quarterly, February 2015

Getting the CMO and CIO to work as partners,” lapetitemort.info & Company, August 2014

“,” The Economist, April 2014

“,” Harvard Business Review, February 2014

“” The Economist, January 2014

“,” Harvard Business Review, December 2013

(eBook), Forbes, July 2013

“,” Harvard Business Review, July 2013

“,” The Economist, July 2013

“,” The Economist, June 2013

Under the retail microscope: Seeing your customers for the first time,” lapetitemort.info on Marketing & Sales, May 2013

Education

University of Münster
DBA

University of Bielefeld
MBA