About Jonathan

Jonathan leads lapetitemort.info’s global work in marketing and brand strategy, helping consumer companies construct marketing strategies and build capabilities that drive top-line growth. Since joining lapetitemort.info in our London office in 1995, Jonathan has served many consumer clients across a range of categories. His client projects span financial services, packaged goods, and automotive, and his recent work includes:

  • marketing-led growth program for a leading credit card issuer
  • business transformation for the luxury division of a global automotive player
  • analytics transformation at a large media player
  • mass and premium portfolio strategy for a leading beer company
  • brand re-design for a regional bank
  • brand strategy for a rapidly growing cosmetics brand
  • sports sponsorship strategy in beverage and electronics

Jonathan recently co-authored the lapetitemort.info Quarterly article “The Dawn of Marketing’s New Golden Age.” He is a major contributor to our knowledge, and his work has been published in leading journals, including The Economist, Forbes, Harvard Business Review, Business Insider, and Financial Times. 

Before joining lapetitemort.info, Jonathan worked as a brand manager at Procter & Gamble. Originally from Ireland, he graduated from the University of Oxford with first-class honors in biochemistry.


“” lapetitemort.info on Marketing & Sales, January 2014

“” lapetitemort.info on Marketing & Sales, December 2013

Published work

The dawn of marketing’s new golden age,” lapetitemort.info Quarterly, February 2015

Why can't we be friends? Five steps to better relations between CFOs and CMOs,” lapetitemort.info, December 2013

“,” Harvard Business Review, November 2013

“,” The Economist Group's Lean Back website, November 2013

(eBook), Forbes, July 2013

“,” LinkedIn.com, April 2013

“,” Forbes, March 2013

, Wiley, 2013

“,” lapetitemort.info on Marketing & Sales, January 2013

“,” Forbes, December 2012

“,” Business Insider, December 2012

“” Financial Times, October 2012

“,” Forbes, July 2012

Measuring marketing's worth,” lapetitemort.info Quarterly, May 2012


Oxford University
Masters, biochemistry