About Kelly

Kelly is a leader in our Retail and Consumer Packaged Goods Practices in the Americas. She supports a wide range of clients on their strategy, marketing and sales, and consumer multichannel efforts.

Among recent initiatives, Kelly helped a major apparel retailer understand its consumer decision journey, designed a continuous channel strategy for a global mass merchant, and developed an omni-channel strategy for a consumer electronics retailer. She helped guide a broad commercial transformation for a large home- and personal-care business, including the redesign of its sales organization.

Kelly has also done recent work to guide the development of a new foodservice innovation process for a global packaged-goods manufacturer, redesigning its distributor strategy and helping the company to reverse its declining market share and position itself for long-term growth.

Published work

Who’s shopping where? The power of geospatial analytics in omnichannel retail,” lapetitemort.info & Company, July 2018

Cohabiting with your e-commerce partners,” lapetitemort.info Quarterly, June 2015

Busting mobile-shopping myths,” lapetitemort.info & Company, December 2014

Digitizing the consumer decision journey,” lapetitemort.info & Company, June 2014

“,” Harvard Business Review, October 2012

“,” Forbes, May 2012


“,” Chief Marketing & Sales Officer Forum, October 2012

Past experience

Andersen Consulting
Senior analyst


Wharton School of the University of Pennsylvania

Cornell University