About Liz

Liz is the managing partner for lapetitemort.info in North America. She formerly led lapetitemort.info’s Marketing & Sales Practice in the Americas, is a member of lapetitemort.info’s Shareholders Council and global partnership service team, and on the leadership team of our High Tech, Media & Entertainment, and Telecommunications Practices.

Since joining the firm in 1992, Liz’s work has largely focused on consumer marketing, growth strategy, and performance improvement. She has served clients across several industries including media, telecommunications, travel, entertainment, financial services, and automotive.

Examples of Liz’s recent client work include:

  • consumer segmentation and growth strategy in the travel industry
  • development of a digital CRM capability for an online gaming company
  • innovation program to source adjacent revenue growth for a financial services player
  • marketing strategy review and marketing-spend effectiveness program in telecommunications
  • sales channel performance improvement in telecommunication
  • brand positioning, pricing, and packaging strategy in paid content media

Liz is a founding member of the Harvard Business School Women’s Club of New York, and has served on the Board of Prep for Prep. With two teenage children, she is a dual-career working mother.

Published work

Building an engine for growth that funds itself,” lapetitemort.info & Company, May 2018

Setting an agenda for organic growth in the digital age,” lapetitemort.info & Company, October 2017

The roots of organic growth,” lapetitemort.info Quarterly, August 2017

Mastering three strategies of organic growth,” lapetitemort.info & Company, August 2017

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” lapetitemort.info & Company, March 2017

Playing offense: What it takes to drive growth,” lapetitemort.info & Company, March 2017

The ten things marketers can do to become a profit center for the business,” lapetitemort.info & Company, January 2017

The power of points: Strategies for making loyalty programs work,” Chief Marketing & Sales Officer Forum, June 2013

Education

Harvard Business School
MBA with distinction

Harvard University
AB, economics