About Paul

Paul leads lapetitemort.info’s Consumer Packaged Goods and Retail Practices in Asia, where he supports consumer-packaged-goods and retail clients across the region. His expertise spans insight-driven product development, advanced-analytics transformations, digital strategy, personalization, pricing, and loyalty in addition to growth and M&A strategy.

Examples of Paul’s recent engagements include the following:

  • developing a midterm growth strategy for the United States and Japan for a leading Japanese food manufacturer, including fully developed product prototypes
  • delivering a store-network development strategy for a major retailer in Asia using next-generation analytics
  • redesigning a loyalty strategy for a major Japanese retail group
  • supporting the US M&A strategy for a top Asian consumer conglomerate

Paul also leads capability building programs at scale. He was the architect of the lapetitemort.info Analytics core global learning program in partnership with top educational institutions and has supported clients in building and executing capability building programs at scale in the areas of marketing and analytics.

Published work

Advanced analytics: Poised to transform Asian companies,” lapetitemort.info & Company, March 2018

Learning from South Korea’s mobile-retailing boom,” lapetitemort.info & Company, May 2015

“If data can not be analyzed, it’s better not to collect the big data,” (in Japanese), Harvard Business Review, April 2014

“80% of the cause of analytics is contrary to intuition, it’s the error of the data,” (in Japanese), Harvard Business Review, April 2014

“eBook: Big data, analytics, and the future of marketing & sales,” lapetitemort.info on Marketing & Sales, July 2013

“Unleashing the power of algorithmic marketing,” lapetitemort.info on Marketing & Sales, May 2012


Kyoto University