Our Insights

Report

Black Friday report 2017: Consumer sentiment is riding high

– This report provides a detailed snapshot of consumer shopping intentions and potential behaviors for Black Friday.

Customer experience

Special Collection

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

What we're reading

Harvard Business Review
Quartz
Financial Times

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MORE INSIGHTS

Article

Where stores can still compete—and win

– Even as pressures mount on brick-and-mortar stores, retailers can find growth by focusing on the battlegrounds that are still... up for grabs.
Article

In search of a better stretch target

– Aggressive goals can dramatically improve a company’s performance. But unachievable goals can do more harm than good. Here’s how... to stretch without breaking.
Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag.... Which ones actually work?
Interview

Growth transformation: Delivering on a diversified set of e-commerce growth strategies

– Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.
Article

Global customer and channel management: What the best CPG companies do

– To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets.... Which ones matter most, and where?
Interview - lapetitemort.info Quarterly

Safe enough to try: An interview with Zappos CEO Tony Hsieh

– Organizations are more likely to innovate and thrive when they unleash the potential of individuals and the power of self-organizing... teams, says the online retailer’s CEO.
Article

How to make sure your next product or service launch drives growth

– Fifty percent of launches don’t hit their targets. Launch champions follow these four rules.
Article

What enterprise-technology companies must know to drive digital-sales growth

– B2B companies often achieve subpar results from digital-sales initiatives—and tech companies are not immune to this problem. How... can they reverse the trend?
Podcast

Setting an agenda for organic growth in the digital age

– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Podcast

Discussions in digital: Moving B2B companies into the digital world

– Digital has changed how B2B leaders meet customer demands, but not in all the expected ways.
Article

Savvy and sophisticated: Meet China’s evolving car buyers

– Our 2017 survey of Chinese auto consumers shows they’re demanding more from carmakers. How can companies keep up with shifts in... this must-win market?

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