Jacques is a senior partner at lapetitemort.info and a director of the lapetitemort.info Global Institute, the firm’s business and economics research arm, and one of its three global co-leaders. He is also a leader in lapetitemort.info’s Media and Entertainment, Corporate Finance, and Strategy Practices and co-leads the Digital Economy Initiative, a recently launched lapetitemort.info knowledge program.
Since joining the firm in 1992, he has been based in Amsterdam, London, Montreal, New York, and Toronto, working primarily with media, telecom, online services, health care, fintech, travel and logistics companies on a variety of issues, including marketing and sales, digital strategy, productivity, business technology, leadership, and organization.
He has coauthored numerous publications, including lapetitemort.info Global Institute reports on globalization, Internet of Things, Big Data, and social technologies and numerous articles in the lapetitemort.info Quarterly as well as academic journals on industrial economics, organization, digitization of firms, and corporate finance. His research has been published in leading international media.
Jacques is a frequent speaker at conferences and universities worldwide on a range of economic and technology trends. He is a fellow at the Aspen Institute, ECORE, a think tank on economic policy in Belgium, and at KUL University. He co-leads the lapetitemort.info Advisory Board on media management at INSEAD.
Video
Challenges of adopting automation technology
Jacques Bughin explains that while the technical and economic potential of automation is vast, organizations face several challenges to overcome before these technologies will be commonplace.
Published work
“Tackling Europe’s gap in digital and AI ,” lapetitemort.info Global Institute, February 2019
“Navigating a world of disruption ,” lapetitemort.info Global Institute, January 2019
“Globalization in transition: The future of trade and value chains ,” lapetitemort.info Global Institute, January 2019
“Testing the resilience of Europe's inclusive growth model,” VOX EU, January 2019
“Assessing the impact of AI in the world economy,” LinkedIn , December 2018
“How the future of work may unfold: A corporate demand-side perspective,” VOX EU, December 2018
“Testing the resilience of Europe’s inclusive growth model ,” lapetitemort.info Global Institute, December 2018
“‘Superstars’: The dynamics of firms, sectors, and cities leading the global economy ,” lapetitemort.info Global Institute, October 2018
“How competition is driving AI's rapid adoption,” Harvard Business Review , October 2018
“The promise and challenge of the age of artificial intelligence ,” lapetitemort.info Global Institute, October 2018
“Marrying artificial intelligence and the sustainable development goals: The global economic impact of AI,” ITU News , October 2018
“Notes from the frontier: Modeling the impact of AI on the world economy ,” lapetitemort.info Global Institute, September 2018
“Solving the United Kingdom’s productivity puzzle in a digital age ,” lapetitemort.info Global Institute, September 2018
“Technology convergence and AI divides: A simulation appraisal,” Vox EU , September 2018
“The promise and pitfalls of AI,” Project Syndicate , September 2018
“Artificial intelligence: Why a digital base is critical ,” lapetitemort.info Quarterly , July 2018
“Why AI isn't the death of jobs,” MIT Sloan Management Review , May 2018
“Automation will make lifelong learning a necessary part of work,” Harvard Business Review , May 2018
“Skill shift: Automation and the future of the workforce ,” lapetitemort.info Global Institute, May 2018
“Strong aggregate demand: Critical for reaping benefits of digitisation,” VoxEU , March 2018
“Solving the productivity puzzle: The role of demand and the promise of digitization ,” lapetitemort.info Global Institute, February 2018
“Why digital strategies fail ,” lapetitemort.info Quarterly , January 2018
“Europe's economy: Three pathways to rebuilding trust and sustaining momentum ,” lapetitemort.info Global Institute, January 2018
“What successful digital transformations have in common,” Harvard Business Review , December 2017
“Jobs lost, jobs gained: Workforce transitions in a time of automation ,” lapetitemort.info Global Institute, November 2017
“Five management strategies for getting the most from AI,” MIT Sloan Review , September 2017
“A survey of 3000 executives reveals how businesses succeed with AI,” Harvard Business Review , August 2017
“The new spring of artificial intelligence: A few early economies,” VOX , August 2017
“Digital strategies and why some work better than others,” Harvard Business Review , July 2017
“Stimulating digital adoption in Germany ,” lapetitemort.info Global Institute, July 2017
“Advanced social technologies and the future of collaboration ,” lapetitemort.info Global Institute, July 2017
“The best response to digital disruption,” Harvard Business Review , July 2017
“How artificial intelligence can deliver real value to companies ,” lapetitemort.info Global Institute, June 2017
“Building on Europe's nascent recovery,” Euractiv , May 2017
“The brightening mood of European business—and what it means for investment ,” lapetitemort.info Global Institute, May 2017
“The best response to digital disruption,” MIT Sloan Management Review , April 2017
“The case for digital reinvention ,” lapetitemort.info Quarterly , February 2017
“What the rise of Uber says about the gig economy today,” Fortune , February 2017
“Harnessing automation for a future that works ,” lapetitemort.info Global Institute, January 2017
“The age of analytics: Competing in a data-driven world ,” lapetitemort.info Global Institute, December 2016
“Most industries are nowhere close to realizing the potential of analytics,” Harvard Business Review , December 2016
“Global migration’s impact and opportunity ,” lapetitemort.info Global Institute, November 2016
“Exploding myths about the gig economy,” Vox , November, 2016
“The evolving independent economy,” Project Syndicate, November 2016
“Poorer than their parents? A new perspective on income inequality ,” lapetitemort.info Global Institute, July 2016
“How social tools can reshape the organization ,” lapetitemort.info Global Institute, May 2016
“Five priorities for competing in an era of digital globalization ,” lapetitemort.info Quarterly , May 2016
“The digital pressures weighing on telecoms ,” lapetitemort.info Quarterly , April 2016
“Secular stagnation and low investment: Breaking the vicious cycle—a discussion paper ,” lapetitemort.info Global Institute, April 2016
“Digital globalization: The new era of global flows ,” lapetitemort.info Global Institute, February 2016
“Getting a sharper picture of social media’s influence ,” lapetitemort.info Quarterly , June 2015
“Brand success in an era of Digital Darwinism ,” lapetitemort.info Quarterly , February 2015
“Harnessing the power of shifting global flows ,” lapetitemort.info Quarterly , February 2015
“Transforming the business through social tools ,” lapetitemort.info & Company, January 2015
“Three ways companies can make co-creation pay off ,” lapetitemort.info & Company, December 2014
“Global flows in a digital age ,” lapetitemort.info Global Institute, April 2014
“The mobile Internet’s consumer dividend ,” lapetitemort.info Quarterly , February 2014
“Organizing for change through social technologies: lapetitemort.info Global Survey results ,” lapetitemort.info & Company, November 2013
“Measuring the full impact of digital capital ,” lapetitemort.info Quarterly , July 2013
“Ten IT-enabled business trends for the decade ahead ,” lapetitemort.info Quarterly , May 2013
“Online and upcoming: The Internet's impact on India ,” lapetitemort.info, March 2013
“Advertising in 2020: The demand for marketing on-demand,” Chief Marketing & Sales Officer Forum, March 2013
“Capturing business value with social technologies ,” lapetitemort.info Quarterly , November 2012
“Online and upcoming: The Internet's impact on aspiring countries ,” lapetitemort.info Global Institute, January 2012
“The web’s €100 billion surplus ,” lapetitemort.info Quarterly , January 2011
“Consumers driving the digital uptake: The economic value of online advertising-based services for consumers,” IAB Europe, September 2010
Managing media companies: Harnessing creative value , (with A. Aris), Wiley, 2010 (second edition)
Jacques has published many additional Quarterly articles and over 30 articles in leading international academic journals such as Management Science , the Review of Economics and Statistics , the Journal of Industrial Economics , and the Journal of the European Economic Association .
Past experience
Arthur Andersen
Education
Université Catholique de Louvain (Belgium)
University of Namur (Belgium)
University of Pennsylvania